By embracing fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Lego has found a method to keep it is interlocking bricks in the hands of millions. It’s a model that other companies will need to follow, says McKee.
Back in 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden playthings. It was not until the following day that they set about using a new plastic-injection edges machine to produce plastic stones, which rapidly gave these people an advantage over their competition in the booming post-war marketplace.
In 49, they started producing the bricks with studs with them to enable them to combine together. It was a key version, making the bricks far more stable and durable. Later, in 1958, they produced a major improvement with the opening of what is known because the «stud and coupling system», which will ensures that each Lego brick fits with any other packet. These two vital iterations happen to be why Lego sets generated 40 years in the past still interlock seamlessly with those designed today.
Over the years, Lego contains kept its finger for the pulse of pop lifestyle by joining up with big-name franchises just like Star Wars and Harry Potter. It has also accepted the https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor community of adults which can be fans of the trademark, known as AFOLs (Adult Lovers of Lego), with a array of sets including the Back to the Near future DeLorean period machine and a set of woman Nasa researchers.